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Marketing mix : conceptos, estrategias y aplicaciones.

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TextLanguage: Spanish Original language: English Series: Biblioteca de manuales prácticos de marketing ; 13.Publisher: [Madrid, España] : Ediciones Díaz de Santos, [2023]Description: 1 online resourceContent type:

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"Análisis a fondo de las implicaciones estratégicas y tácticas de uno de los instrumentos básicos de toda acción de marketing"--Cover.

Online resource; title from PDF title page (Digitalia, viewed March 4, 2024)

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