Dirección de productos y marcas / Ana Isabel Jiménez Zarco (coord.) ; Haydeé Calderón García ... [and 8 others].
Material type:
TextSeries: Economía y empresa (Editorial UOC) | Manuales (Editorial UOC) ; 23Publisher: Barcelona : Universitat Oberta de Catalunya, 2004Edition: Primera edición en lengua castellanaDescription: 1 online resource (251 pages) : illustrationsContent type: - text
- computer
- online resource
- 9788490292778
- HD69.B7 eBook
Includes bibliographical references (pages 243-247).
Online resource; title from ePub and PDF title page (Digitalia, viewed August 10, 2014)
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