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Plan de marketing : diseño, implementación y control con enfoque en gerencia de mercadeo / Ricardo Hoyos Ballesteros.

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TextSeries: Colección: Ciencias empresariales. Área Mercadeo y ventas.Publisher: Bogotá : Ecoe Ediciones, [2018]Edition: Segunda ediciónDescription: 1 online resourceContent type:

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"Complemento virtual SIL (Sistema de Información en Línea)"--Cover.

Includes bibliographical references.

Online resource; title from PDF title page (Digitalia, viewed August 4, 2023)

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