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Branding cultural : una teoría aplicada a las marcas y a la publicidad / Jorge David Fernández Gómez, María del Mar Rubio-Hernández, Antonio Pineda.

By: Contributor(s): Material type: TextTextSeries: Manuales (Editorial UOC). Comunicación.Publisher: Barcelona : Editorial UOC, [2019]Edition: Primera edición en formato digitalDescription: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9788491804345
  • 9788491804352
Subject(s): Genre/Form: Additional physical formats: Print version:: Branding cultura.DDC classification:
  • 658.827
LOC classification:
  • HF5415.1255 ebook
Online resources:
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Includes bibliographical references.

Online resource; title from PDF title page (Digitalia, viewed September 10, 2021)

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