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Marketing /

Kotler Philip

Marketing / Philip Kotle, Gary Armstron,Dionisio Cámara, Ignacio Cruz - 10a ed. - Madrid : Pearson, 2004. - 758 p.

Incluye glosario

ISBN: 8420541982

Subjects--Topical Terms:
Comportamiento del consumidor
Mercadeo --Fundamentos
Política de precios
Promoción de ventas
Segmentación del mercado

Dewey Class. No.: 658.8 / K67m

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