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Marketing /

Lamb, Charles W.

Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - 6a ed. - México : International Thomson Editores, 2002. - 751 p. : ils.

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ISBN: 9706861998

Subjects--Topical Terms:
Comercio exterior
Mercadeo
Mercadeo de exportación

Dewey Class. No.: 658.8 / L15m1

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