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Marketing an introductio /

Masterson, Rosalind

Marketing an introductio / Rosalind Masterson, David Pickton - 3a ed. - Singapur : Sage Publications Ltd, 2015. - 508 p.

Incluye glosario

ISBN: 9781446266472

Subjects--Topical Terms:
Desarrollo del producto --Marca
Marketign --Segmentación de marcado
Marketing mix
Promoción de marketing

Dewey Class. No.: 658.8 / M17m3

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Marketing an introductio /

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