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Marketing de servicios /

Zeithaml, Valarie A.

Marketing de servicios / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; traducción Jorge Alberto Velásquez Arellano - 5a ed. - México : McGraw Hill, 2009. - 715 p.

ISBN: 9701033256

Subjects--Topical Terms:
Consumidores
Mercadeo de servicios
Psicolgía del consumidor
Relaciones con los clientes
Servicio al cliente

Dewey Class. No.: 658.812 / Z34m1

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