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Marketing

Arellano Cueva, Rolando

Marketing Enfoque América Latina / José Luis Robles Ramirez, José I. Rojas Méndez Rolando Arellano Cueva. ; Revisión Técnica : - 1a ed. - México : McGraw Hill, 2000. - 577 p.

ISBN: 9701026632

Subjects--Topical Terms:
Administración de ventas
Estudio de mercadeo
Mercadeo
Planificación de mercadeo
Publicidad

Dewey Class. No.: 658.8 / A73m

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