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Marketing estratégico /

Cravens, David W.

Marketing estratégico / David W. Cravens, Nigel F. Piercy ; traductor Yago Moreno - 8a ed. - España : McGraw Hill, 2007. - 604 p.

ISBN: 9788448156558

Subjects--Topical Terms:
Administración de mercadeo
Administración de mercadeo --Estudio de casos
Cravens, David W.
Mercadeo --Toma de decisiones
Segmentación del mercado

Dewey Class. No.: 658.802 / C71m

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