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Marketing Internacional /

Cateora, Philip R.

Marketing Internacional / Philip R. Cateora, John L. Graham ; traducción Cecilia Ascencio Lara - 10a ed. - México : McGraw Hill, 2001. - 810 p.

ISBN: 9701029070

Subjects--Topical Terms:
Comercio exterior
Mercadeo
Mercadeo internacional
Mercado de exportación

Dewey Class. No.: 658.848 / C35m1

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