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Marketing management /

Kotler, Philip

Marketing management / Philip Kotler, Kevin Lane Keller - Décimoquinta edición - Boston : Pearson, 2016. - xxii, 692 pages,118 en varias paginaciones : ilustraciones a color

Texto en inglés

ISBN: 9780133856460

Subjects--Topical Terms:
Administración de mercadeo
Marketing
Mercadeo

Dewey Class. No.: 658.8 / K67m3

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