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Marketing research :

Hair, Joseph F.

Marketing research : within a changing information environment / Joseph F. Hair, Robert P. Bush, David J. Ortinau - Nueva York : McGraw Hill, 2006. - xxvii, 700 páginas : ilustraciones

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ISBN: 0071115927

Subjects--Topical Terms:
Investigación de mercados
Mercadeo
Mercadeo de exportación

Dewey Class. No.: 658.8 / H14m

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