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Marketing un enfoque global /

McCarthy, E. Jerome

Marketing un enfoque global / E. Jerome McCarthy, William D. Perreault Jr. ; traducción Rosa María Rosas Sánchez - 13a ed. - México : McGraw Hill, 1999. - 840 p., + 1 CD-ROM

ISBN: 9701029089

Subjects--Topical Terms:
Administración de ventas
Estudio de mercadeo
Mercadeo
Planificación de mercadeo
Publicidad

Dewey Class. No.: 658.8 / M22m

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Marketing un enfoque global /

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