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Métricas del marketing /

Domínguez Doncel, Alejandro

Métricas del marketing / Alejandro Domínguez Doncel, Gemma Muñoz Vera - 2a ed. - España : Esic, 2010. - 240 p.

Incluye bibliografía

ISBN: 9788473567732

Subjects--Topical Terms:
Análisis de mercadeo
Mercadeo
Mercadeo --Medición
Mercadeo --Modelos matemáticos

Dewey Class. No.: 658.8 / D65m

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