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Publicidad /

Arens, William F.

Publicidad / William F. Arens, - 7a ed. - México : McGraw Hill, 2008. - 714 p.

ISBN: 9701027132

Subjects--Topical Terms:
Arens, William F.
Estrategias de mercadotecnia
Mercadeo
Publicidad
Publicidad -- Clasificación

Dewey Class. No.: 659.1 A73p

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