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Publicidad /

Kleppner, Otto

Publicidad / Otto Kleppner, J. Thomas Russell - 12a ed. - México : Prentice Hall, 1994. - XVIII, 865 p.

ISBN: 9688803782

Subjects--Topical Terms:
AGENCIAS DE PUBLICIDAD
PROMOCION DE VENTAS
PROPAGANDA
PUBLICIDAD --COMUNICACION DE MASAS
PUBLICIDAD --MERCADEO

Dewey Class. No.: 659.1 K53p

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