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Blue ocean strategy :

Kim, W. Chan.

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - Boston, Mass. : Harvard Business School Press, 2005.. - xv, 240 páginas : ilustraciones

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ISBN: 1591396190

Subjects--Topical Terms:
Administración de mercadeo
Cambio organizacional
Competitividad
Mercadeo

Dewey Class. No.: 658.8 / K45b

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Blue ocean strategy :

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