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Ventas :

Stanton, William J.

Ventas : conceptos, planificación y estrategias / William J. Stanton, Richard H. Buskirk, Rosann L. Spiro - 9a ed. - Bogotá : McGraw Hill, 1997. - 536 p.

ISBN: 9586007030

Subjects--Topical Terms:
Administración de ventas
Promoción de ventas
Vendedores y arte de vender
Ventas

Dewey Class. No.: 658.81 / S71v

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