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Estrategia de marketing /

Ferrell, O. C.

Estrategia de marketing / O.C. Ferrell, Michael D. Hartline - Mexico : Thomson International, 2006. - 648 p. il.25 cm.

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ISBN: 9706864962

Subjects--Topical Terms:
Administracion de mercadeo
Administracion de mercadeo --Estudio de casos

Dewey Class. No.: 658.8 / F37e

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