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Fundamentos de marketing /

Jobber, David

Fundamentos de marketing / David Jobber, John Fahy ; traducción Yago Moreno - 2a ed. - Madrid : McGraw Hill, 2007. - 376 p.

ISBN: 9788448156602

Subjects--Topical Terms:
Análisis de mercadeo
Comportamiento del consumidor
Comunicación en mercadeo
Mercadeo
Servicio al cliente

Dewey Class. No.: 658.8 / J61f

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