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Gerencia de Marketing :

Guiltinan, Joseph P.

Gerencia de Marketing : Estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Avila de Barón - 6a ed. - Bogotá : McGraw Hill, 1998. - XV, 470 p.

ISBN: 9586008282

Subjects--Topical Terms:
Administración de mercadeo
Análisis de mercadeo
Mercadeo
Mercadeo --Costos

Dewey Class. No.: 658.81 / G84g

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