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International marketing :

Onkvisit, Sak.

International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw. - 3a ed. - Upper Saddle River : Prentice Hall, 1997. - xviii, 750 páginas : ilustraciones

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ISBN: 0132724510

Subjects--Topical Terms:
Marketing internacional
Mercadeo

Dewey Class. No.: 658.848 / O54i

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