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La estrategia básica de marketing.

Material type: TextTextLanguage: Spanish Original language: English Series: Biblioteca de manuales prácticos de marketing ; 6.Publisher: [Madrid, España] : Ediciones Díaz de Santos, [2022]Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9788490524015
Uniform titles:
  • Strategic marketing management. Spanish
Subject(s): Additional physical formats: Print version:: Estrategia básica de marketing.DDC classification:
  • 658.8 23
LOC classification:
  • HF5415.13 ebook
Online resources:
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"Toda acción de marketing, para ser eficaz, debe formar parte de un esquema global armónico y coherente: la estrategia básica de marketing. Este manual analiza su estructuración y desarrollo"--Cover.

Online resource; title from PDF title page (Digitalia, viewed March 4, 2024)

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