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Todos los consumidores no son iguales : La estrategia del marketing diferencial para conseguir la fidelidad de los consumidores a las marcas / Garth Hallberg

By: Material type: TextTextLanguage: spa Original language: English Publication details: Barcelona : Deusto, 2004.Edition: 1a edDescription: 298 pISBN:
  • 8423422607
Subject(s): DDC classification:
  • 658.8342  H15t
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Libro General Libro General Bogotá Sede Central Estantería General Colección General 658.8342 H15t (Browse shelf(Opens below)) Ej.1 Available 11867
Libro General Libro General Sede Barranquilla Colección General 658.8342 H15T (Browse shelf(Opens below)) 1 Available 11866
Libro General Libro General Sede Neiva Colección General 658.8342 H15T (Browse shelf(Opens below)) 1 Available 58488
Libro General Libro General Sede Neiva Colección General 658.8342 H15T (Browse shelf(Opens below)) 2 Available 58487
Libro General Libro General Sede Santa Marta Colección General 658.8342 H15T (Browse shelf(Opens below)) 1 Available 23390
Libro General Libro General Sede Santa Marta Colección General 658.8342 H15T (Browse shelf(Opens below)) 2 Available 23391
Total holds: 0

All consumers are not created equal: the differential marketting strategy for brand loyaltyand profits.

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