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Instrumentos de marketing : decisiones sobre producto, precio, distribución, comunicación y marketing directo / Verónica Baena Graciá, María de Fátima Moreno Sánchez.

By: Contributor(s): Material type: TextTextSeries: Economía y empresa (Editorial UOC) | Manuales (Editorial UOC) ; 168Publisher: Barcelona : Universitat Oberta de Catalunya, 2010Edition: Primera edición en lengua castellanaDescription: 1 online resource (231 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9788490290767
Subject(s): Genre/Form: Additional physical formats: Print version:: Instrumentos de marketing : decisiones sobre producto, precio, distribución, comunicación y marketing directo.LOC classification:
  • HF5415.13 eBook
Online resources:
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Includes bibliographical references (pages 227-231).

Online resource; title from ePub and PDF title page (Digitalia, viewed August 10, 2014)

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