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Marketing: conceptos y aplicaciones / Mauricio Ortiz Velásquez (editor).

Contributor(s): Ortiz Velásquez, Mauricio [editor.]Material type: Text

TextPublisher: Barranquilla, Colombia : Bogotá : Editorial Universidad del Norte ; Ediciones de la U, 2014Edition: Primera ediciónDescription: 1 online resource (194 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9789587414943; 9789587414950Subject(s): Marketing -- ManagementGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing: conceptos y aplicaciones.LOC classification: HF5415 eBookOnline resources: Digitalia Hispánica

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Includes bibliographical references (pages 177-183)

Online resource; title from PDF title page (Digitalia, viewed September 10, 2015)

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