Creatividad y comunicación persuasiva / José M. Ricarte.
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TextSeries: Aldea global: 4.Publisher: Bellaterra (Barcelona) : Castelló de la Plana : Barcelona : València : (Barcelona) Castelló : Universitat Autònoma de Barcelona, Servei de Publicacions ; Publicacions de la Universitat Jaume I ; Universitat Pompeu Fabra ; Universitat de València, Servei de Publicacions ; [2016]Edition: Edición electrónicaDescription: 1 online resource : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9788437095905; 8437095905Subject(s): Creativity in advertising | Creative ability | Persuasion (Psychology) | Publicity | CommunicationGenre/Form: Electronic books.Additional physical formats: Print version:: Creatividad y comunicación persuasiva.DDC classification: 659.1 LOC classification: HF5823 ebookOnline resources: Digitalia Hispánica
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Includes bibliographical references and index.
Online resource; title from PDF title page (Digitalia, viewed August 10, 2019)
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