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Aplicaciones del merchandising en las cadenas de descuento / coordinador de la obra, Lourdes Rivero Gutiérrez ; relación de autores, Lourdes Rivero Gutiérrez, Rafael Cejudo González, Jaime Manera Bassa.

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TextSeries: Ciencias jurídicas y sociales ; 79Publisher: Madrid : Universidad Rey Juan Carlos : Editorial Dykinson, S.L., 2007Description: 1 online resource (71 pages) : illContent type:

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Includes bibliographical references (p. 67-71).

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