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Conceptos fundamentales en la planificación estratégica de las relaciones públicas / Kathy Matilla ; prólogo de José Ma. Ricarte.

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TextSeries: Comunicación (Editorial UOC) | Manuales (Editorial UOC) ; 129Publisher: Barcelona : Editorial UOC, 2009Edition: 1. ed. en lengua castellanaDescription: 1 online resource (220 pages) : illContent type:

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Includes bibliographical references (p. 193-220).

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