00580nam a2200193Ia 4500008004100000020001500041035001700056041001400073082001800087100002500105245007100130250001100201260003600212300001100248534004200259650003400301650001400335650003700349770711t1999 mx ag a spa d a9701024346 a(Sirsi) 26411 aspa heng04a741.67 bM67l10aMorgan, Conway Lloyd10aLogos, logotipos. identidad, marca, cultura /cConway Lloyd Morgan a1a ed. aMéxico :bMcGraw Hill,c1999. a160 p. tLogos, logo, indetity, brand, culture 4aLetras comerciales xDiseño 4aLogotipos 4aPublicidad comercial artística