@book{101726,
	author = {García García, Francisco,},
	title = {Creatividad en publicidad :},
	publisher = {Dykinson, S.L.,},
	year = {[2018]},
	address = {Madrid :},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/131477/}
}