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  <titleInfo>
    <title>Aproximacion a la estructura de la Publicidad</title>
  </titleInfo>
  <name type="personal">
    <namePart>Jorge David Fernández Goméz</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Ivonne Raso Arcaute.Revison Técnica</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">España</placeTerm>
    </place>
    <publisher>Crespo</publisher>
    <dateIssued>2005</dateIssued>
    <edition>1a ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>289 p.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Jorge David Fernández Goméz</note>
  <subject authority="lcshac">
    <topic>departamento del servicio al cliente</topic>
  </subject>
  <subject authority="lcshac">
    <topic>desarrollo y funciones de la actividad Publicitaria</topic>
  </subject>
  <subject authority="lcshac">
    <topic>el anunciante</topic>
  </subject>
  <subject authority="lcshac">
    <topic>Jorge David Fernández Goméz</topic>
  </subject>
  <subject authority="lcshac">
    <topic>la marca</topic>
  </subject>
  <classification authority="ddc">659.1 A73p</classification>
  <identifier type="isbn">8496082210</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">2005  </recordCreationDate>
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