@book{103828,
	author = {Grönroos, Christian, and Kotler, Philip,},
	title = {Marketing y gestión de servicios :},
	publisher = {Ediciones Díaz de Santos,},
	year = {[2022]},
	address = {Madrid, [España] :},
	url = {https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/136563/}
}