TY  - BOOK
AU  - López-Medina,Juan-Diego
AU  - París Restrepo,Rafael Mauricio
AU  - Arboleda Pereira,John Fredy
AU  - López Campo,Liliana
TI  - Hacia el reto de marcas sostenibles
SN  - 9789588943510
AV  - HF5415.1255 ebook 
PY  - 2019///
CY  - Medellín, Antioquia, Colombia
PB  - Universidad Católica Luis Amigó
KW  - Green marketing
KW  - Branding (Marketing)
KW  - Sustainability
KW  - Social responsibility of business
KW  - Textile industry
KW  - Colombia
KW  - Communication in organizations
N1  - Includes bibliographical references
UR  - https://login.zproxy.cun.edu.co/login?url=https://www.digitaliapublishing.com/a/155286/
ER  -