@book{10650,
	author = {Kerin, Roger A. and Aguilar, María de Jesús },
	title = {Marketing /},
	publisher = {McGraw-Hill,},
	year = {2014.},
	address = {México D.F. :},
	edition = {Undécima edición / editor sponsor Jesús Mares Chacón},
	note = {Incluye índice}
}