@book{10657,
	author = {Kotler Philip and Kartajaya, Hermawan},
	title = {Marketing 3.0 /},
	publisher = {Ediciones de la U,},
	year = {2012.},
	series = {Colección Acción Empresarial},
	address = {Bogotá :},
	edition = {2a ed.}
}