<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Marketing 3.0</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kotler Philip</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Kartajaya, Hermawan</namePart>
  </name>
  <name type="personal">
    <namePart>Setiawan, Iwan</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">abstract or summary</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ck</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Bogotá</placeTerm>
    </place>
    <publisher>Ediciones de la U</publisher>
    <dateIssued>2012</dateIssued>
    <edition>2a ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code"> </languageTerm>
  </language>
  <language objectPart="translation">
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>221 p.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Philip Kotler, Hermawan Kartajaya e Iwan Setiawan</note>
  <subject>
    <topic>Canales de distribución</topic>
  </subject>
  <subject>
    <topic>Creación de empresas</topic>
  </subject>
  <subject>
    <topic>El consumidor</topic>
  </subject>
  <subject>
    <topic>Marketing en los mercados</topic>
  </subject>
  <subject>
    <topic>Tendencias del marketing</topic>
  </subject>
  <classification authority="ddc">658.8  K67m2</classification>
  <identifier type="isbn">9788483565919</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">770711</recordCreationDate>
  </recordInfo>
</mods>
