00716nam a2200253Ia 4500003000400000005001700004008003900021020001800060035001700078040001800095041000800113082001800121100002400139245006600163250001100229260004600240300001100286500002100297650003600318650004200354650001800396650002900414700001900443OSt20250703134001.0770711t2015    sin   ag    a       eng  a9781446266472  a(Sirsi) 3004  aCUNbspacCUN1 aeng04a658.8 bM17m310aMasterson, Rosalind10aMarketing an introductio /cRosalind Masterson, David Pickton  a3a ed.  aSingapur :bSage Publications Ltd,c2015.  a508 p.  aIncluye glosario 4aDesarrollo del producto xMarca 4aMarketign xSegmentación de marcado 4aMarketing mix 4aPromoción de marketing1 aPickton, David