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  <titleInfo>
    <title>Marketing de clientes</title>
    <subTitle>¿quién se ha llevado a mi cliente?</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Barquero, José Daniel</namePart>
    <role>
      <roleTerm type="text">coord.</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Rodríguez de Llauder Santomá, Carlos</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">abstract or summary</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">spa</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Madrid</placeTerm>
    </place>
    <publisher>McGraw-Hill Interamericana</publisher>
    <dateIssued>2007</dateIssued>
    <edition>2a ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>304 p.</extent>
  </physicalDescription>
  <note type="statement of responsibility">coordinado por José Daniel Barquero Cabrero ; coautores Carlos Rodríguez de Llauder Santomá, Dr. Mario Barquero Cabrero</note>
  <subject>
    <topic>Finanzas</topic>
  </subject>
  <subject>
    <topic>Mercadeo</topic>
  </subject>
  <subject>
    <topic>Mercadeo relacional</topic>
  </subject>
  <subject>
    <topic>Relaciones con los clientes</topic>
  </subject>
  <subject>
    <topic>Servicio al cliente</topic>
  </subject>
  <classification authority="ddc">658.812  M17m</classification>
  <identifier type="isbn">9788448156145</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">770711</recordCreationDate>
  </recordInfo>
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