Marketing de servicios Zeithaml, Valarie A. creator Bitner, Mary Jo Gremler, Dwayne D. Velásquez Arellano, Jorge Alberto tr. text abstract or summary mx México McGraw Hill 2009 5a ed. monographic spa eng
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715 p. Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; traducción Jorge Alberto Velásquez Arellano Services marketing: integrating customer focus across the firm Consumidores Mercadeo de servicios Psicolgía del consumidor Relaciones con los clientes Servicio al cliente 658.812 Z34m1 Services marketing: integrating customer focus across the firm 9701033256 770711