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  <titleInfo>
    <title>Marketing en la  sociedad del conocimiento</title>
  </titleInfo>
  <name type="personal">
    <namePart>Francisco  J. Martinez- Lopez</namePart>
    <namePart type="date">2008</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Francisco Jose Martinez.</namePart>
  </name>
  <name type="personal">
    <namePart>Jorge Casillas</namePart>
    <role>
      <roleTerm type="text">tr.</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">abstract or summary</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">mx</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Deltac2008</publisher>
    <dateIssued encoding="marc">2008</dateIssued>
    <edition>1a, edi</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code"> </languageTerm>
  </language>
  <language objectPart="translation">
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>644 p.388</extent>
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  <note type="statement of responsibility">Francisco  J. Martinez- Lopez,, Jorge Casillas</note>
  <note>Incluye glosario</note>
  <note>Incluye indice</note>
  <note>Incluye bibliografía</note>
  <note>Management information systems: managing the digital firm</note>
  <subject>
    <topic>Claves para la empresa</topic>
  </subject>
  <subject>
    <topic>El Intercambio Electronico</topic>
  </subject>
  <subject>
    <topic>Internet</topic>
  </subject>
  <classification authority="ddc">658.4038  L18s1</classification>
  <relatedItem type="original">
    <titleInfo>
      <title>Management information systems: managing the digital firm</title>
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  <identifier type="isbn">9788496477544</identifier>
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