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  <titleInfo>
    <title>Marketing internacional de lugares y destinos</title>
    <subTitle>estrategias para la atracción de clientes y negocios en Latinoamérica</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Campos Olguín, Víctor</namePart>
    <role>
      <roleTerm type="text">tr.</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Kotler, Philip</namePart>
  </name>
  <name type="personal">
    <namePart>Whitehouse, Matthew G.</namePart>
    <role>
      <roleTerm type="text">rev.</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">mx</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Pearson, Prentice Hall</publisher>
    <dateIssued>2007</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>380 páginas : ilustrado</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility">Philip Kotler ... [et al.] ; traducción Víctor Campos Olguín ; revisión técnica Matthew G. Whitehouse.</note>
  <note>Incluye índice</note>
  <note>Incluye bibliografía</note>
  <subject>
    <topic>Inversiones</topic>
    <geographic>América Latina</geographic>
  </subject>
  <subject>
    <topic>Mercadeo</topic>
    <geographic>América Latina</geographic>
  </subject>
  <subject>
    <topic>Mercado de exportación</topic>
  </subject>
  <subject>
    <topic>Promoción industrial</topic>
    <geographic>América Latina</geographic>
  </subject>
  <subject>
    <topic>Turismo</topic>
    <geographic>América Latina</geographic>
  </subject>
  <subject>
    <topic>Turismo</topic>
    <geographic>Caribe (Región)</geographic>
  </subject>
  <classification authority="ddc">658.804  M17m1</classification>
  <identifier type="isbn">970260852X</identifier>
  <identifier type="isbn">9789702608523</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">151014</recordCreationDate>
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