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  <titleInfo>
    <title>Mecanismos estrategicos en publicidad</title>
    <subTitle>de la USP a las lovemarks</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Fernández Gómez, Jorge David.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Millán Cid, Fabiola</namePart>
    <role>
      <roleTerm type="text">editora.</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">abstract or summary</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">sp</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Sevilla</placeTerm>
    </place>
    <publisher>Advook Editorial</publisher>
    <dateIssued>2014</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>180 páginas  ilustraciones</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility">Jorge David Fernández</note>
  <note>Incluye bibliografía</note>
  <subject>
    <topic>Campañas publicitarias</topic>
  </subject>
  <subject>
    <topic>Marcas de fábrica</topic>
  </subject>
  <subject>
    <topic>Mercadeo de productos de marca</topic>
  </subject>
  <subject>
    <topic>Publicidad</topic>
  </subject>
  <classification authority="ddc">659.1  F37m</classification>
  <identifier type="isbn">8494296914</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">170816</recordCreationDate>
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