@book{11012,
	author = {Acevedo Martínez, Carlos Alberto and Corporación Unificada Nacional de Educación Superior, CUN},
	title = {Mercadotecnia /},
	publisher = {Corporación Unificada Nacional de Educación Superior - CUN,},
	year = {2008.},
	address = {Bogotá :},
	edition = {1a ed.}
}