@book{110806,
	author = {Paccinnai, Rossa and Vilardy, Jaime },
	title = {Plan estratégico de mercadeo y venta},
	publisher = {Corporación Unificada Nacional de Educación Superior,},
	year = {2009},
	address = {Santa Marta (Colombia) :},
	edition = {                   }
}