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  <titleInfo>
    <title>Nuevas tendencias en la publicidad del siglo XXI</title>
  </titleInfo>
  <name type="personal">
    <namePart>Martin Requero, María Isabel</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Alvarado López, María Cruz</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Sevilla</placeTerm>
    </place>
    <publisher>Ediciones y publicaciones</publisher>
    <dateIssued>2007</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>148 p.</extent>
  </physicalDescription>
  <note type="statement of responsibility">María Isabel Martin Requero, María Cruz Alvarado López</note>
  <subject>
    <topic>Comportamiento del consumidor</topic>
  </subject>
  <subject>
    <topic>Mercadeo</topic>
  </subject>
  <subject>
    <topic>Publicidad</topic>
    <topic>tendencias</topic>
  </subject>
  <classification authority="ddc">659.1  M17n</classification>
  <identifier type="isbn">9788496082519</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">2007  </recordCreationDate>
  </recordInfo>
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