@book{12599,
	author = {Chiavenato, Idalberto and Cacho de la Riva, Ignacio },
	title = {Planeación estratégica :},
	publisher = {McGraw Hill,},
	year = {2011..},
	address = {México :},
	edition = {2a ed.},
	note = {Incluye índice.}
}