@book{13151,
	author = {Tassinari, Robert and Rodrigues Silva, José Ribamar },
	title = {El producto adecuado :},
	publisher = {Alfaomega S.A.,},
	year = {1995.},
	series = {Creación y desarrollo empresarial},
	address = {México D.F. :},
	edition = {2a ed.}
}