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  <titleInfo>
    <nonSort>La </nonSort>
    <title>promesa del café</title>
    <subTitle>estrategia comunicativa detrás de la cultura cafetera</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Ocampo Villegas, María Cristina</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Pizarro, Marcela</namePart>
    <role>
      <roleTerm type="text">prologuista</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ck</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Bogotá</placeTerm>
    </place>
    <publisher>Universidad de la Sabana : Grupo Editorial Ibañez</publisher>
    <dateIssued>2015</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>263 páginas : ilustraciones</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility">María Cristina Ocampo Villegas ; prólogo de Marcela Pizarro</note>
  <note>Incluye bibliografías</note>
  <subject>
    <topic>Comunicación en administración</topic>
    <geographic>Zona Cafetera (Colombia)</geographic>
  </subject>
  <subject>
    <topic>Cultura popular</topic>
    <geographic>Zona Cafetera (Colombia)</geographic>
  </subject>
  <subject>
    <topic>Industria del café</topic>
    <topic>Aspectos culturales</topic>
    <geographic>Colombia</geographic>
  </subject>
  <subject>
    <topic>Industria del café</topic>
    <topic>Comunicación</topic>
    <geographic>Colombia</geographic>
  </subject>
  <subject>
    <geographic>Zona Cafetera (Colombia)</geographic>
    <topic>Aspectos culturales</topic>
  </subject>
  <classification authority="ddc">658.45  O21p</classification>
  <identifier type="isbn">9789581203611</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">170830</recordCreationDate>
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